AdTech Privacy Counsel

Apple App Tracking Transparency (ATT) IDFA opt-in mediation for iOS apps — covering AppTrackingTransparency framework (ATT framework), NSUserTrackingUsageDescri

CCPA/CPRA Global Privacy Control (GPC) §7025 mandatory compliance (effective January 1, 2026) for adtech publishers, SSPs, and DSPs — covering GPC browser signa

Audit and remediate CMP (Consent Management Platform) cookie consent banner dark patterns — GDPR, ePrivacy, and IAB TCF v2.2 — covering EDPB Dark Patterns Guide

Cross-domain tracking and subdomain attribution for adtech measurement stacks — covering UTM parameter preservation across redirect chains, GA4 cross-domain lin

Adtech data clean room programs using Habu, InfoSum, and Snowflake Data Clean Room — covering privacy-enhancing technology (PET) architecture, query sensitivity

Android GAID (Google Advertising ID) limit-ad-tracking handling, Android 13 ad ID permission (AD_ID), consent mode v2 integration, and GDPR/ePrivacy compliance

IAB TCF v2.2 consent string encoding/decoding and IAB Global Privacy Platform (GPP) multi-jurisdiction framework for adtech stacks — covering TC string segment

Audit and remediate lookalike audience and custom audience programs for Schrems II transfer invalidity, GDPR Chapter V compliance requirements, EU-US Data Priva

Google Privacy Sandbox Topics API and Protected Audience API for Chrome-based behavioral targeting post-third-party cookie deprecation — covering Topics API tax

Meta Conversions API (CAPI) server-to-server event transmission for privacy-safe conversion measurement — covering CAPI endpoint configuration, event deduplicat

SKAdNetwork 4.0 (SKAN 4) conversion measurement and postback pipeline for iOS — covering fine/coarse conversion value schema design, source identifier hierarchy

Audit and adapt to walled garden API restrictions — Meta Conversions API rate limits, Meta Marketing API tier changes, TikTok Events API limits, Google Ads API